Content Marketing Lead

About GoComet

GoComet is an AI-powered, cross-border Transportation Management System (TMS) that brings end-to-end logistics visibility to global supply chains. As we scale, we're looking for a content lead who blends storytelling with strategic thinking to shape our brand narrative, drive revenue impact, and build content as a channel that SaaS has never experienced.

At GoComet, we believe in giving people the opportunity to grow beyond their current experience. If you're hungry to learn, try new things, and take ownership, this is the place for you.

Role Overview

You’ll own the entire content engine - spanning website copywriting and CRO, webinars, email, SEO content, video, social, and customer stories. This is a high-impact role with the opportunity to influence GoComet’s voice in the market and drive tangible business results.

What You'll Lead & Drive

1. Own Everything Content
Take full ownership of content across all channels—from strategy to execution

Lead the development and testing of high-converting website copy

Plan, script, and run GoComet’s webinar strategy end-to-end

Set the strategic direction for email marketing and oversee execution

Guide storytelling and creative development for blogs and video content

Plan and manage thought leadership content on LinkedIn for both the brand and senior leadership

Drive the creation of compelling case studies and customer success stories

Coordinate with the SEO team for strategy—including keyword planning, content roadmap, and performance tracking

Experience in PR is a strong advantage, though not mandatory

2. Content Strategy & Growth
Develop and execute a content roadmap aligned with business goals

Analyze performance and double down on what converts

3. Team Management & Collaboration
Provide direction, feedback, and mentorship to the content team

Work with the SEO team to optimize content for visibility and traffic

Collaborate closely with demand gen, product marketing, sales, and design

4. Brand Voice & Creativity
Ensure tone and messaging are consistent across all platforms

Bring creative flair to every piece of content—from web copy to video scripts

Encourage experimentation and fresh content ideas across the team

Who You Are

Minimum 3 years of experience in SaaS content marketing (logistics is a plus)

Proven track record of content-led pipeline and revenue growth

Strong understanding of content marketing beyond just content writing including email marketing, webinars, marketing tools, and best practices

Excellent writing, editing, and creative direction skills

Naturally curious, hands-on, and creatively driven

Thrives in a fast-paced, high-learning environment

Why Join GoComet?

Define and grow the voice of a rising logistics automation software

Lead content strategy in a company that prioritizes creativity and ownership

Be part of a team that values learning, experimentation, and growth

Take ownership, drive results, and learn something new every day